Having a website optimized for the phone is no longer optional and ultimately has become an essential part of business. If not utilized correctly, your mobile site can actually work against you and cause customers to look elsewhere. Yet when done correctly a mobile conducive website can be an invaluable tool. Here are some tips on creating and optimizing a mobile based website.
The first step is to decide what kind of mobile site to run. Some companies like to create a completely mobile dedicated site. While there are some benefits to this, most designers recommend working with responsive web design. This means your website adapts automatically to the platform it is on. For example, the website will adapt depending on if it is being accessed on a smartphone, tablet, pc, etc. The website automatically adapts for the platform.
Now after choosing to use either a responsive web design or a mobile dedicated site, you still need to decide whether to hire a web designer or to just do it yourself. If choosing the solo route there are tons of great options out there. Websites like Dudamobile.com offer a wide variety of useful templates to get your site started. There are also web design sites like Squarespace and WIX that are fairly easy to use regardless of IT knowledge.
Key points of focus
Two of the most vital things to focus on for your mobile site are the ease of use and functionality. It’s important to remember that due to the phone’s small screen, the appearance and layout will differ between the computer and mobile versions of the phone. Therefore font size and button size should be paid close attention to. How easy it is to navigate really factors into your customer’s experience. According to MediaPost, “Mobile shoppers put ease of use foremost when it comes to mobile shopping sites.” Therefore find out what parts of your site mobile users spend the most time on and optimize those sections for your site.
These are obviously very basic tips for setting up a mobile site for your small business. It is important to lay the foundation for a solid mobile site before trying anything more advanced. Having a working, intuitive mobile website can easily set your business apart from the competition.