It is no secret that social media has become an integral part of marketing for all businesses big or small. At this point in time most small business leaders have at least a working knowledge of social media marketing. In years past, having just a cursory knowledge of how to utilize social media would often give a small business the edge over their competition. Yet now this basic approach will no longer put your business ahead. So what can be done to take social media advertising a step further? Just over a year ago Facebook asked this same question and came up with a solution; Facebook Blueprint.
Facebook Blueprint is a free online learning apparatus intent on helping small businesses acquire a deeper understanding of social media outreach. They offer this knowledge three different ways. The most prominent section is Facebook eLearning. These consist of a number of short lessons about a variety of helpful topics. A few examples of lesson topics are Advertising Objectives, SMB, Campaign optimization, and Targeting. These are just a few of the many topics covered in Facebook’s eLearning section.
For those more interested in a lecture style lesson, Facebook offers a few webinars each month. Each video is roughly 20 minutes in length and very easy to follow. They even have a back catalogue of older webinars that any user can check out for free. These videos are relatively short and viewer friendly, making them simultaneously easy to watch and helpful.
While both the eLearning and webinar sections are worth your time, the third aspect of Facebook Blueprint may not be. For the price of $150 per test, anyone who has completed their classes can attempt to pass an exam and receive a Blueprint Certificate. As of October 13, 2016 Facebook only offers a Facebook Certified Planning Professional certificate. Yet by the end of the month they plan on releasing a second certificate focused on buying. Whether or not these certificates carry any weight remains to be seen. For the price it hardly seems worthwhile, yet one day in the future this could certainly change.
Facebook has remained the most prominent social media force in the business. Their continued success is due largely to their ability to adapt based on their customers’ needs. This newest addition of Facebook is just another way the website continues to remain relevant. While there may be no need to pay for certification, there is no mistaking that these lessons could prove to be valuable for any small business owner.