There is so much noise in today's world. Not just the physical noises, but also the noise of constant information streaming is overwhelming. Most of us now curate our news through social media, which only adds to the noise and the feeling that we're missing things.
One of the terms that NPR's Gene Denby uses (giving him credit here as he's who I first learned it from) is "signal boosting", which is when he leverages his role as a public radio employee to make sure that non-public citizens get their stories told. He focuses on issues of race in the U.S., and I deeply appreciate his Twitter stream and the signal boosting that happens there. I have learned so much from not only his stream, but the streams of those he has linked to.
Signal boosting is not taking someone else's content and claiming it as your own, it's instead sharing. Plagiarism is never signal boosting, and that line is important.
Another benefit to signal boosting is that many folks don't know who to trust on the internet, which voices are okay and which voices are malicious. If you have a voice that people trust, it especially behooves you to use that voice well. This includes giving space to other voices that you trust, passing forward the conversational power.
In either case, signal boosting is something for leaders to consider in both their online and offline presences. Who in your company could use your endorsement for their idea? Who is your organization needs the boost of confidence that a signal boost can provide? What issue in your town or your industry or your group can your position be used to draw attention to?