Since we all carry computers and phones in our pockets, we can to communicate with family, friends, and businesses on a range of platforms and levels. The rapid rise of smart devices has led to a corresponding rise in app development, so that companies can stay in touch with their customers through mobile technology.
Through this short blog, we would like to present and discuss a few key questions about effective communication methods. In the answers to these questions, you will be able to hopefully identify whether you are maximizing your communication with current, former, and future consumers.
How many platforms do you use to promote your business?
How often do you use these platforms to communicate?
Are you up to date on the latest technology and applications?
In asking these questions, we want to help you understand whether you are making the most of these technological advances. Every interaction you have with a consumer is a potential advertisement. How you engage with consumers, through Twitter, Facebook, Instagram, and even Snap Chat will have as much impact on your value as your face-to-face interactions.
If you are unsure how to best use this technology effectively, there are even businesses designed to help you determine when is the best time to post on each platform (See also infographics from Fast Company). It is vital to research effective language and posting-times for each platform, in order to ensure that your business is getting the most out of each media.
In our post on presenting information we asked four questions for each presentation, and we have adapted those same questions for this post:
Who is the target audience?
What is the subject(s)?
What are the desired goals of your post?
What are the potential outcomes from your post?
By answering these basic questions and conducting proper research into effective methods, you can master each platform and succeed in marketing your business. Though these platforms may seem alien to those who have an established presence in the market, learning how to use and communicate through each media will keep your business relevant to current market trends.