For the last 18 years, Gallup tracked employee engagement and found that on average only 30% of employees reported being actively engaged.
Can you imagine the wide-ranging impact on your organization if 70% of your employees aren't engaged at work?
We know that you are suffering from cultural issues.
It's costing you personnel.
It's costing you time and money.
And it's disrupting your workplace.
Your employees are disengaged.
You have problems with harassment.
Your staff have interpersonal conflicts.
Your company is going through major changes in personnel and policy.
If these statements resonate with you - you're in the right place!
We've designed this in-depth course to cover every possible angle of organizational culture.
We're using our extensive business experience to provide keen insights into your most pressing needs.
Every week of the course will start with a video lesson, covering all the basics for each critical element of organizational culture in a concise and accessible manner so that you start each week with a clear understanding of each topic.
We feel learning is most effective when it's interactive. We have produced engaging and relatable workbooks to help you work through the course content so that you relate each lesson to your own specific experiences.
Each lesson will be applicable to your own specific culture. Our weekly case studies will showcase the lesson topic in a range of fields and professions so that no matter what your profession you find the material useful.
We've scoured the internet, and used our academic contacts, to source further information, ensuring you have all the latest information so that you are getting the cutting edge discussions on each topic!
If you've been thinking about the problems facing your culture, then you've already come across countless articles describing 'strong' cultures, 'healthy' cultures, and conversely, 'weak' and 'unhealthy' ones.
So why are we talking about helping you build a resilient culture? The problem with strong/weak and healthy/unhealthy language is that it creates a binary. If your culture is strong, then it doesn't need work, it is fixed, it is finished.
BUT ... we all know that no culture is fixed. No organization is done growing, changing, evolving with each new challenge or situation. The binary language of strong and weak is black and white, when in actuality, your organizational culture is all shades of grey.
Having a resilient organizational culture means that you recognize these shades of grey. You know that your culture isn't perfect. You know that the problems you face are complex. Having a resilient organizational culture means that when problems arise, as they always do, you will bend and not break.
Your resiliency will see you through any change, challenge, or problem.
You're ready to begin building a resilient culture ... What's the next step?
Buy our course NOW and get starting solving the cultural issues that are plaguing your organization by learning how you can build a resilient culture!
We believe that each organizational culture should be assessed on the basis of the four pillars introduced in this handy graphic. The pillars also form the structure for our course and frame course material.
This course is a direct reflection of our philosophy on building a resilient culture. Below is a breakdown of the 3 main elements to each pillar. These elements form the basis for our weekly lessons.
Starting Monday, March 11th take lessons on
these essential topics!
As doctors of social science, we feel strongly that the corporate world spends a lot of time talking about 'corporate culture' or 'company culture' or 'work culture' without really understanding what 'culture' is ... how it works, how it's made, and how it changes.
When we devised this course, we wanted to use our academic knowledge and expertise to help leaders in any field better understand their organizational culture.
We have 20+ years combined academic experience studying how cultures form, how systems impact those cultures, and how people engage and interact with those cultures. We've taken that experience and expertise and turned it toward developing each lesson.
The course starts with an introduction to culture. We want to make sure that each one of you is starting from the same page. Our first lesson defines 'culture' clearly and concisely, so that any person, in any field, with any organization, knows what we're talking about.
Your first assignment will be a self-assessment. You're taking the course because you want to work on your organizational culture. We want you thinking and reflecting about your specific issues before we even get to the course content -- you are involved at every step!
The first lesson relates to whether your corporate vision and strategy match. We will help you assess whether your organizational strategy aligns with where you want your corporate vision to take you. When these don't match, it can create big and small cultural problems.
The second lesson focuses on pragmatic approaches to prioritizing accountability. Your people need to trust that when a problem arises, it will be handled responsibly, respectfully, and in accordance with company policies. Low levels of accountability lead to internal conflicts.
The third lesson challenges you do think about adaptability within your culture. Changes are a part of life, and business. How you adapt to those changes says a lot about your cultural resiliency. This lesson will ask critical questions about creating an adaptable culture.
In the fourth lesson we cover the significant gender dynamics impacting your culture. Moving to our second pillar, insightful, we bring our focus to the range of gender issues that require consideration when dealing with cultural problems or growth.
The fifth lesson introduces and examines the importance of personality traits. Through our work we have found that many leaders don't think about the impact of personality traits on their office culture and interpersonal relationships.
Our sixth lesson discusses the value of understanding generational and cultural divides in your office. If you aren't aware of the varying expectations people from different generations or cultural backgrounds can have of their workplaces, this lesson is required viewing.
The seventh lesson deals with conflict management strategies. Every culture has conflict, particularly when other parts of the culture aren't working. Managing conflict in a holistic and restorative manner is key to being a trustworthy leader.
The eighth lesson addresses a big business buzzword: emotional intelligence. We firmly believe that the best leaders are self-aware, meaning they know themselves and they know their people. High emotional intelligence helps build resiliency.
The ninth lesson helps you assess your cultural lexicon. The language you use -- words, phrases, mantras -- in your culture shape your organization and guide your employees. A disconnect between words and deeds can lower employee engagement.
The tenth lesson focuses on whether your internal messaging matches its external counterpart. Who you are to your customers and clients needs to match who you are to your staff. If your internal and external visions and strategies don't match, we can help.
The eleventh lesson introduces the importance of active listening. We believe that resilient cultures have leaders who listen to their people in a way that makes them feel validated and valued. Active listening is a necessary technique for every curious leader.
The twelfth lesson asks you critical questions about the role of creativity in your culture. We're not just talking about hiring creatives, we're talking about developing a creative approach to management and employee engagement.
The course finishes with a wrap-up video and workbook. We summarize the key takeaways from each lesson and provide you one final opportunity to work through your thoughts and reflections on all you've learned.
You really should buy NOW.
Valid 3/2/19 thru 3/10/19.
Our Regular rate is:
3 payments of $800.00
OR pay in full & get the course for:
Regular Birds get:
Purchase this course NOW and receive our Regular rate of $1997!
The real value of the course is $10,000!!
How did we determine that $10,000 value?
12 weeks of exclusive content with direct applicability: $6,000 value
Email & Voxer support from The Good Doctors during the course: $3,000 value
Follow-up Zoom chat with The Good Doctors post-course: $1,000 value
The course launches on Monday, March 11th ...
but BUY NOW to get the Early Bird Rate!!
If you're wondering who we are, what we do, and why we're talking about resiliency, we've made this short video to introduce ourselves, our company and our philosophy behind building a resilient culture.
We knew the goal of our project, but had no clear idea of how to get there. Dr. Donnelly was able to help us define our question and identify the best way to answer it. She and her team provided a highly professional service throughout the process, and provided a thoughtful and helpful analysis of the information she gathered. We are thankful to have this clarity as we move our organization forward.
DAN SHELDON // Chief Financial Officer, Infaith
Abbey Research will permanently hold the title of 'most-trusted advisor in my work and life. Their passion for understanding how people work and how they are motivated is unmatched. This is what makes Dr. Donnelly and her team so good at what they do ... Their authenticity, compassion, and professionalism provide the foundation for honest conversations, giving them the ability to gather real insights that can be translated into action. The Dr.'s are world-class researchers, all-the-while being just the best kind of people. Their passion and dedication are inspiring.
TARA MURRAY // Director of Marketing, Benjamin Obdyke
Over the past year I have recommended Abbey Research to many of my friends and clients from both the for profit and non profit sectors. One reason I endorse Abbey Research is because they exist to serve smaller business and organizations by making high quality research accessible and affordable.
SCOTT WALKER // Founder & CEO, Walker Services Group
As a leader, I can ask questions all I want. But sometimes answers flow easier to a third-party. And sometimes the interpretations of those answers is clearer to someone who is passionate for my success, but dispassionate enough to help me without bias. Abbey Research proved to be a wise partner in obtaining the truth we needed to know and giving clarity in then turning truth into understanding and understanding into action.
JACK NELSON // Founder & President, Worldlink International
DR. ERIN HINSON & DR. KRISTEN DONNELLY //
Since receiving our PhDs over 2 years ago, we've been passionate about using our expansive expertise to teach how cultures work and grow.
We love to teach and help others learn how to best serve their people and their organizations. We also love animals and fuzzy slippers (almost as much).
We're here to help you - let's get started!
The Good Doctors
There is no better time to starting working on your organization's cultural resiliency. You can't afford to miss this limited opportunity to learn about culture, assess your own resiliency, and make positive changes immediately. After completing the 14 week course, you will be ready to start building resiliency within your company. Join Drs. Donnelly and Hinson as they utilize their expertise to provide you with actionable insights into your specific cultural needs!
This course is the right fit for you if you want ...
If you don't take action to address your cultural issues ...
We know these are some of your objections to the course.
Don't worry, we've got an answer for each one.
Don't miss out on our special Regular rate!! It is a discounted rate for the course that will expire at midnight on 3/10/19!!
For us, resilient is more of a mindset than an end goal for your culture. Resilient means that you can deal with complexities and adapt to changes with minimal disruption.
The course includes 14 weeks of lessons. Each week will include 1 video lesson, 1 workbook, and 1 case study. After every 4 weeks we will share additional resources on each key pillar. The course also includes the ability to engage with Drs. Donnelly and Hinson and ask questions throughout your learning experience.
Each week will require about 1 hour of work, including the video lesson, workbook, and case study reading.
The Super Early Bird rate of $997 is valid until midnight on February 15th! After that the price will increase!
We've devised this course for people at almost any level of education and experience. Reading and writing comprehension is required, but we want the course to be accessible to anyone from top level executives to entry level staff.
An organizational culture refers to the way that your staff, employees, teams, interact with each other as individuals. It also means the way that each person interacts with the mission, values, and goals of the organization. Your culture is how your people engage with the company structure and ethos.
Still have questions about the course?
Book a FREE clarity call today and talk to The Good Doctors directly!
Copyright - Abbey Research, 2019. www.abbey-research.com