SMART Goals 2020 – Setting ‘Relatable’ Goals

SMART Goals 2020 – Setting ‘Relatable’ Goals

This one may seem odd. Relatable, you may be saying, why does someone need to be able to relate to my goals?

Well, two reasons: one, they need to relate to your overall vision for your life or organization and two, someone is going to have to hold you accountable for the goal. If you use language or markers that don’t make sense to your vision or to anyone else in your organization, they’re not going to make sense to you and they’re not going to get done. 

For example, if your organizational vision is to be the best in your sector, a relatable goal would be attached to defining ‘best.’ It could also mean performing corrective actions on an area of weakness from the year before. When you use words that make it easy for people to see how the goal is important and achievable, it will be easier to get accomplished. 

Some quick relatable goals could be:

  • Hire the personal trainer at my gym to plan a new workout routine.
  • Join a cooking class and learn 5 new dishes.
  • Hire a social media consultant to redesign our website.
  • Invest in new software to help us change our HR policies.


We’ve seen a lot of definitions of SMART goals, but we’ve never seen one where accountability to taken into consideration and we think that’s an error. Accountability is incredibly important because life constantly happens and it’s frequently easy for us to ignore or forget goals or to re-prioritize as the year goes on. This may be for completely valid reasons, but having someone else aware of your goals is important. They can ask you questions to make sure you stay on track and perhaps even help with the goal itself! 

Join us next week for the final installment when we discuss how goals should be ‘timely’. 


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